Finding Your True Intention

A sacred medicine journey can be one of the most profound experiences of our lives. But the journey doesn’t begin when the medicine is taken—it starts with the intention we bring. A clear, resonant intention can initiate the process even before the ceremony, anchors us during it, and allows the transformation to keep unfolding afterwards.

Some people come to this work knowing exactly what they want from it. More often, though, there’s a gap between what we think we should want and what we truly need. That’s where coaching comes in.

Coaching isn’t about being given advice or told what to do. It’s based on the understanding that you already have the answers—you may just need the space, time, and support to uncover them. Coaching allows you to hear your true voice beneath the noise.

Preparing for a medicine journey can sometimes feel overwhelming. Working with a coach can bring clarity and focus, helping you connect with what really matters and what you genuinely want to gain from the experience. In my own work with psychedelics, I’ve learned that this often isn’t what we first expect.

Integration

Your approach to integration, post ceremony, will strongly affect how the experience translates into lasting change. Sometimes we return from a medicine journey with more questions than answers. It’s natural for our minds to try to make sense of something that, in truth, may never be fully explainable. So it’s tempting to attach a narrative to our experiences - the story of our adventure to tell ourselves and others. Yet often, the real impact reveals itself more subtly—over weeks, sometimes months.

Having a space to reflect and process can make all the difference. Continuing to work with your intention can help. But it’s also important to allow yourself to be open to whatever else is arising during this time. Working with a coach who understands the medicine path can help you connect more deeply with what the experience has revealed about who you are, what you value, your connection to Spirit, and what you’re here to do.

The Sessions

Consultation

I offer a free 30-minute introductory session to help you decide whether working together feels right. For the best results it is suggested that the client commits to 3 sessions.

Initial 3 x 60-minute sessions

Session 1: 7–10 days before ceremony – Setting intentions

Session 2: 3–10 days after ceremony – Initial reflections

Session 3 and onwards: from 4 weeks post ceremony – Deeper integration - bringing the experience into everyday life

Follow-ups

For those who want to go deeper, there’s the option to continue working together—supporting you to explore the legacy of your journey and how your life is evolving in its wake.

Location

Sessions can take place in person (London) or via Zoom. Both work equally well.

About Me

I’m a certified life and executive coach, trained with Barefoot Coaching on their ICF Level 2 accredited programme. Before that, I spent 30 years in the corporate world—most recently as Senior Vice President at Sony Music—leading and mentoring high-performing teams. When I left, it was with a clear sense that my path would involve combining my love of helping people realise their highest calling with my deep respect for psychedelic therapy.

Over the past decade, I’ve sat  extensively with ayahuasca and San Pedro with Maestro Hamilton Souther at Blue Morpho in Peru, and with other sacred medicines under the guidance of Barbora Patkova in London. I have completed two 7 day solo darkness retreats with Spirit Balance in Germany. Later this year, I’ll travel to Gabon for a three-ceremony iboga initiation with the Bwiti tribe. I’m also a certified Transformational Breathwork facilitator and a committed cold-water swimmer, musician, and artist.

Get In Touch

To find out more about the services I offer or book a consultation contact me on 07973747258 or at James@themedicinecoach.com